Are you wondering what group boards on Pinterest are all about? Not sure where to get started?
This is a sample chapter from my ebook “Pinterest Boot Camp Part 1”
In this book, I explain all you want and need to know about successful Pinterest strategies.
What are group boards?
Group boards are boards created by the owner that have different pinners added as contributors. You can differentiate the group boards from individual boards by the little circle that shows different pinners. By pinning to someones group board you have the potential to reach everyone who contributes to the board.
How to follow group boards
Following a group board is the same as for any other board. You can find group boards searching by keywords “ group boards”, this will give you lots of options. Pinterest even has subcategories at the top of the page for bloggers, beauty etc.
How to get added to group boards
After you found some potential group boards to join, you have to find out who the admin is. This is the person who created the group board. The admin is the first person that shows up in the little circle of the group board. Click on the profile picture to get to this persons account.
Read the instructions at the top of the board, this also usually includes directions on joining the board.
Most often the person will want you to email them, another way is to message them through Pinterest. Be specific about which board you want to join. Pinners often have more than one group board, and it is annoying to have to email back to ask which group board you want to join. We are all busy people right?
Include the email associated with your Pinterest account, and explain what content you would like to contribute. And follow the board and the owner.
Pinning to group boards
When pinning to group boards you will want to try to take care to follow the rules that the owner has set. And of course you only pin content that fits the board.
Group board etiquette
Basic curtesy is good advice anywhere, anytime. Be polite and thank the owner of the board for adding you. Follow the boards rules! Pin content related to the board, a no brainer here. Craft do not fit on a travel board. Do not spam, Tailwind is a great way to space out your pins.
Creating your own group boards
When you have a board that you think might be great for other people, you can invite them to contribute their pins. You do this either by email, or by clicking the + sign next to your picture.
Group board description
It is a good idea to add a brief description to your group board. It helps people decide if they want to contribute to the board and whether they are a good fit. To help people contact you, you can add your business email. It might be a good idea to replace the @ with [at] and the . With [dot], this way the link will not be randomly clickable to everybody.
Setting group board rules
Add some basic rules to your group board. Ask people to pin appropriate pins, avoid pins that do not comply with Pinterest guidelines.
Some boards only want you to add a maximum amount of pins a day. You also want to discourage pinners to spam your board and pin tons of the same pins one after the other.
Adding/ deleting contributors
Contributors to your group board can be invited and added different ways. When you have a group board often people send you a message or email requesting to be added to your board.
You can then from the + (add) button type the name of the person or their Pinterest “handle” (profile name) to add them when they show up on your list. However I do not always want to blindly add everyone who wants to contribute to my group boards and follow them first. In that case you can invite them with their email address.
When they send you a message you can send them the invitation link generated by Pinterest. You do not have to add everyone who wants to be added to your board. At anytime, you can close the board to new contributors.
It is a good idea to check the pinners Pinterest profile, and possibly their website. It will give you a good idea of the content they would like to share. This will help you determine if the Pinner is a good fit or not.
You can find all the contributors to your board by clicking on the round circles in the top right hand corner. Under the “nut” icon, you can edit your group board settings.
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